Job Opening - Global Executive

Our client, a leading premium appliance brand, is seeking a high-calibre individual for this position

Define and implement regional CRM and loyalty program strategies to strengthen customer relationships and boost sales
Partner closely with Brand Management, Marketing Excellence, Media teams, as well as sales and e-commerce teams, to deliver targeted communication initiatives
Align CRM activities with e-commerce, owned webshop, D2C channels, and local commercial teams to ensure seamless execution
Analyze customer data to uncover behavioral insights and inform strategic decisions
Develop and oversee a comprehensive performance marketing strategy; manage budgets to ensure efficient resource allocation
Monitor, analyze, and optimize performance marketing campaigns to achieve key KPIs
Ensure compliance with regional data protection and privacy regulations

University degree in Business Administration, Marketing, or a related field
5+ years of experience as a (Senior) Manager in CRM and Performance Marketing, ideally within a premium brand environment
Deep, current expertise across both disciplines
Strong relationship-building, leadership, and networking abilities
Consumer-centric mindset with a proven track record of delivering results
High business acumen and commercial orientation
Strategic thinker with strong analytical skills and agility
Proven ability to collaborate across functions and influence stakeholders outside direct reporting lines; excellent communication skills
International experience or strong mobility, with willingness to travel

CRM & Performance Marketing Manager, Regional – Premium Brand (Ref. No.: 27662)